The Bottom Line
TED Talks are considered the gold standard for public speaking, and the most popular presentations have something in common: They’re emotional, novel and memorable. By incorporating their elements in your next presentation, you too can “talk like TED” to connect with and win over your audience.
Ideas are the currency of the 21st century, and people who can effectively package and deliver those ideas have an edge in business, capturing an audience and driving sales. Nowhere is the communication of ideas better displayed than on the stage of a TED Talk.
Richard Saul Wurman created TED in 1984 as an annual conference covering technology, education and design—hence the name TED. The event drew about 800 people each year. In 2001, technology magazine publisher Chris Anderson took it over and watched as it picked up steam when he shared a few of the talks online for free as an experiment. Today, a million people a day tune in and watch “ideas worth spreading.”
Former CNN anchor and communications coach Carmine Gallo analyzed more than 500 TED presentations and discovered that the most popular talks shared certain elements. After talking to some of the world’s leading neuroscientists, psychologists and communications experts, he learned why those elements work as well as they do.
Even better, those elements — which Gallo breaks down in his book Talk Like TED — can be adopted and used once you understand and learn to marshal them.
II. Passion Is the Starting Point
III. Win Their Hearts, and Their Minds Will Follow
IV. Listeners Love Novelty
V. Lighten Up
VI. Short and Sweet
VII. The Rule of Three
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